The Media Scholars Program, led by Dr. Chantelle George and run through CG Consulting, is designed to open doors for students aspiring to careers in sports and entertainment media—especially those from underserved backgrounds. The program offers immersive, hands-on experience: scholars shadow media professionals, work behind the scenes at large-scale events, produce real content, interview athletes, and build portfolios while gaining exposure to real industry settings. Key features include networking with media partners, mentorship by staff and peers, discipline-focused cohorts such as videography, photography, broadcast journalism, and content creation, along with community engagement through partnerships with higher education institutions and media organizations. For example, one initiative had 17 college scholars working in tandem with the NFL for Super Bowl LIX in New Orleans, giving them rare access to media operations, storytelling opportunities, and professional development during one of the world’s major sporting events.